Click Energy
Bringing the Craic to the Energy Market
Energy isn’t the most thrilling thing to market, but that’s exactly why we took an unconventional approach for Click Energy. Instead of dry price comparisons and generic sales tactics, we tapped into something much more powerful, Northern Irish wit.
Process
The Approach
We created a brand shaped by local language, playful visuals and tongue-in-cheek messaging making Click Energy feel approachable and relatable, not just another utility company. In a market where price differences were minimal, standing out was essential.
With a bold strategy, we launched a multi-channel campaign that included:
⚡ Paid social ads that drove engagement and conversation
⚡ Above-the-line marketing to boost visibility
⚡ Direct mail with a cheeky local twist, delivered straight to customers’ homes
Outcome
The impact
Click Energy’s customer enquiries grew by 33%, showing that humour, creativity and a local focus can make a real difference even in a traditional sector.
