Click Energy
Bringing the Craic to the Energy Market
Energy isn’t the most thrilling thing to market, but that’s exactly why we took an unconventional approach for Click Energy. Instead of dry price comparisons and generic sales tactics, we tapped into something much more powerful, Northern Irish wit.
Process
Outcome
We built a brand rooted in local colloquialisms, quirky imagery, and tongue-in-cheek messaging, making Click Energy feel more like a friendly neighbour than a faceless utility company. In a market where the difference between the cheapest and most expensive electricity could be as little as 5p, we knew standing out wasn’t optional, it was essential.
With a bold, outside-the-box strategy, we launched a multi-channel campaign featuring:
⚡ Paid social ads that sparked conversations and engagement.
⚡ Above-the-line marketing, ensuring Click Energy was seen and heard.
⚡ Direct mail campaigns that landed straight into customers' homes with a cheeky twist.
The result? A 33% increase in Click Energy’s customer base, proving that a little humour, creativity and a local touch can go a long way in even the most traditional industries.
